Jama Campay × VOA Worldwide × The Luna Agency
Great partnerships do more than collaborate — they create entirely new platforms for growth.
The strategic alliance between Jama Campay, VOA Worldwide, and The Luna Agency represents a bold and innovative expansion of vacation ownership into an emerging destination: Ecuador’s northern Pacific coast.
How It Began
The partnership was formed at GNEX_ACOTUR 2025 in Cancún, where a shared vision quickly emerged: to elevate sustainable tourism in Ecuador while introducing a modern, experience-driven vacation ownership platform to a developing market.
Supporting docs below:
https://spaces.hightail.com/space/hIsk4ELCjP
Each organization brought a complementary strength:
Jama Campay – Visionary sustainable real estate and tourism development
VOA Worldwide – International vacation ownership expertise and structural framework
The Luna Agency – Brand architecture, positioning, and experiential launch strategy
Rather than operating independently, the three companies blended real estate, hospitality, ownership, and immersive marketing into a unified model.
A New Market, A New Model
Together, the partnership introduced Ecuador’s first Vacation Ownership Gallery, integrated within a large-scale sustainable development.
But this was not simply a sales gallery.
It was conceived as an experiential platform — a place where destination storytelling, lifestyle aspiration, and ownership education converge.
The concept evolved into the Xperience Center Model — a scalable framework designed to:
Introduce vacation ownership to emerging destinations
Elevate Ecuador’s global hospitality positioning
Blend sustainability, culture, and ownership into a cohesive lifestyle offering
Create a replicable model for international expansion
Strategic Value of the Partnership
This collaboration strengthened each organization in distinct ways:
Jama Campay expanded beyond traditional real estate into recurring lifestyle ownership.
VOA Worldwide demonstrated its ability to successfully implement its model in a non-traditional, developing market.
The Luna Agency executed a fully integrated branding and launch strategy that unified three separate entities into one cohesive platform.
More importantly, the partnership demonstrates that vacation ownership is no longer confined to established resort hubs. With strategic alignment and experiential innovation, the model can thrive in emerging global destinations.
A Blueprint for the Future
What began as a conversation at GNEX has evolved into a working prototype for international expansion.
The inaugural Xperience Center at Jama Campay serves as proof of concept — not just for Ecuador, but for a scalable global lifestyle brand designed to modernize how vacation ownership is introduced, experienced, and positioned.
This partnership is not simply a successful launch.
It is a blueprint for destination elevation, international collaboration, and the future of experiential vacation ownership.
