As Best Print Media for GNEX 2025, Lloydshare is proud to present its newly developed Industry Newsletter ‘Lloydsharing’. As the oldest established loyalty reward program in the industry today, and celebrating its silver anniversary in 2025, Lloydshare enjoys a strong reputation for reliability and staying-power, and continues to be relied on as a key partner encouraging both initial sales and upgrades, as well as combatting recission.
Lloydshare’s loyalty program, ‘The Lloydshare Loyalty Repayment Plan’ supports and complements Vacation Ownership at our partner resorts, with Terms & Conditions directly linked to members’ good standing, thereby helping not only within the sales rooms, but making life easier for resort Customer Service and Collections. The multi-layered benefits of being a Lloydshare partner are not always apparent to resorts at first glance, and in the past Lloydshare faced a challenge in highlighting not only our sales benefits for resorts, but showing how we can help tackle late payments and member complaints.
Alongside this, our historic success has always relied on expansion. When promoting Lloydshare to prospective partners, there is a continual business need to keep abreast of industry developments, including changes of personnel, owners and local managers in each region. In addition, we must keep both current and prospective partners appraised of changes and developments within Lloydshare, such as our increasingly sophisticated marketing and consultancy division. Key players may have looked at Lloydshare years ago and not realize how much we have grown and diversified recently. In a busy, fast-paced and dynamic industry, websites and occasional presentations alone cannot grab consistent and regular attention. Effective messaging must be entertaining and interesting as well as being relevant, informative, digestible and pitched at the right level.
In response to these challenges, Lloydshare has developed a unique industry newsletter, ‘Lloydsharing’, now in its third quarterly issue.
‘Lloydsharing’ was conceived by the newest member of the Lloydshare team, Felipe Baquedano, who has twenty years of personal industry experience and an range of multi-level professional contacts. Networking across the Vacation Industry offers endless benefits and is certainly a key Lloydshare objective as the company continues to build on its impressive range of strategic partnerships with Vacation Resorts.
Introduced within a year of his joining, this publication demonstrates Lloydshare’s willingness to take up fresh ideas, and indeed it now offers a familiar face to our range of readers with a consistent format and a regular introduction from Sales Manager Felipe himself. Lloydsharing’s friendly style is deliberately brief and concise, with regular features of interest, including key themes arising from events such as GNEX conferences and other industry news and talking points.
While the cheerful tone deliberately promotes a sense of supportive kinship across the industry, the focus at present is within the Cancun area. Recognition is shown for key players recently deceased, and celebration and congratulations are offered for local career successes and promotions. Lloydshare sees these personalized features as an important aspect of the publication’s appeal, and consequently of its likely take-up by readers, many of whom have provided positive feedback and suggestions that Lloydshare welcomes and is happy to discuss. We also feature interviews with local professionals who are given a platform to highlight their skills. We believe readers will engage with a publication featuring people they may work with or know. The newsletter will develop further with regional specific versions in the near future.
Primarily this print media is directed at industry salesrooms, where partner salespeople introduce our loyalty reward product to new members. The publication enhances our training and product literature to bring Lloydshare alive as an up-to-date, vibrant industry leader. However, it also helps us explain in more detail how our product works with reminders on specific aspects, such as our beneficiary option, or providing answers about how upgrades affect our pay-outs.
In particular, we use our newsletter to remind partners that Lloydshare’s is the loyalty program that has stood the test of time and truly rewards that member loyalty on which so many resorts rely. Every issue has featured a notarized testimonial from some of our successful claimants confirming their pay-out, with pictures that will be recognized by resort staff. This type of direct evidence can only enhance our reputation and credibility. As everyone in the industry knows, credibility is essential for completing a sale, and we are confident our testimonials provide genuine reassurance. The continuous release of notarized testimonials is an integral part of Lloydshare’s future promotional strategy.
This newsletter is the ideal media to illustrate our unique leadership and support for the industry, demonstrating that Lloydshare is here to stay, Lloydshare’s is the loyalty product that pays, and that Lloydshare is very much on side, working proactively and collaboratively with our fantastic partners, to sustain Vacation Ownership at the forefront of the vacation industry.