Karma Group’s Karma Curated Experiences programme represents a significant evolution in the world of membership-based lifestyle and travel. Moving beyond traditional resort stays, or even one-off events, Karma Curated Experiences is an annual calendar of immersive journeys, itineraries, sporting events, retreats and exclusive gatherings that connect members with local culture, natural wonders, and like-minded travelers in destinations around the world.
The 2024 programme showcased this transformation, with scores of unique microadventures, long weekends and escapes running throughout the year at Karma destinations around the world. Here we summarise four standout events that exemplify the brand’s innovative approach to experiential travel.
“Soul of Bali: Magic Mountains, Sacred Seas” took Members on a sacred journey from the spectacular summit of Gunung Batur volcano for sunrise to the sacred waters of Tirta Empul temple. Led by Regional General Manager Shaun Dünhofen, the Experience combined physical adventure with cultural immersion, including e-bike rides to magical Balangan Beach and exploration of UNESCO World Heritage sites.
In England’s Shakespeare country, the Literature Lovers Weekend transformed Karma Salford Hall into a haven for book enthusiasts. Members enjoyed guided tours of Stratford-upon-Avon, witnessed live performances of Shakespeare’s works, and participated in literary-themed dinners and quizzes, all while forming connections with fellow literature lovers.
The Florence Wheels & Wine Weekend capitalised on a historic moment – the first-ever Tour de France Grand Départ from Florence – combining it with authentic Italian experiences. Members witnessed this unprecedented cycling event from Piazzale Michelangelo, toured the renowned Antinori nel Chianti Classico winery, and explored Tuscan countryside by bicycle, creating a perfect blend of sporting history and cultural immersion.
In Spain, the Andalusia Wine Safari took Members through the mountain towns of Gaucin and Ronda, combining wine tastings at local bodegas with cultural experiences including live flamenco performances and traditional paella celebrations. The programme demonstrated how expert local knowledge can transform wine tourism into a comprehensive cultural journey.
What sets Karma Curated Experiences apart are attention to detail and the personal touch. Each event features intimate group sizes, expert guides, and carefully crafted itineraries that balance structured activities with free time. The Experiences are designed to create natural opportunities for Member interaction, fostering a sense of community that extends beyond individual events, while giving guests the space they need to digest everything at their leisure.
Member testimonials consistently highlight three key elements: exceptional organisation, knowledgeable guides, and the formation of lasting connections with fellow travelers. From pre-dawn volcano treks in Bali to literary explorations in England, each Experience delivers something unique while maintaining Karma Group’s signature standards of service and attention to detail.
We believe the Karma Curated Experiences programme represents a significant innovation in the Membership club sector, moving far beyond traditional concepts of timeshare and resort access to create genuine opportunities for personal growth, cultural understanding, and community building. By combining exclusive access to unique events with carefully curated cultural experiences, Karma Group has created a new model for membership benefits that resonates with today’s sophisticated travelers.
As the travel industry continues to evolve, Karma Curated Experiences stands as a blueprint for how membership clubs can create genuine value through transformative experiences that go beyond traditional hospitality offerings. It’s not just about where our Members stay – it’s about the experiences they have, the connections they forge; about cultural and culinary discoveries, adventures in nature, elite concerts and sporting events: It’s about curating those peak moments that live long in your memory.
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