Blake Plumley embodies visionary leadership, innovative spirit, and an unwavering commitment to excellence, which define the GNEX Entrepreneur of the Year award. With over two decades of experience as a highly respected real estate development executive, Blake champions the philosophy: If it’s needed and doesn’t exist, we will build it. Under his leadership, The BluWater Group has emerged as a global leader in luxury experiences, catering to the most discerning clientele. His passion for redefining high-end travel and hospitality shines through in every aspect of his work.
As President and Managing Director of The BluWater Group, Blake has spearheaded initiatives that expand the boundaries of shared vacation ownership and bespoke travel. His vision integrates private aviation, luxury yachts, high-end villas, and over-the-top experiential offerings into a seamless ecosystem of curated experiences. Blake’s ability to anticipate trends and innovate within the luxury travel and shared ownership industries has not only elevated his company but also set a new standard for the industry at large.
Blake’s entrepreneurial journey is marked by a deep commitment to sustainability and philanthropy. With a particular focus on marina development, he has worked tirelessly to balance luxury with ecological responsibility. Through partnerships with global organizations such as The Nature Conservancy, Blake has championed initiatives to protect vulnerable natural landscapes, including over 5,000 acres of critical land. His projects are a testament to the idea that luxury and environmental stewardship can coexist harmoniously.
Beyond environmental sustainability, Blake’s philanthropic efforts extend to empowering local communities. He has actively supported initiatives that provide education and resources to underprivileged areas, particularly in regions impacted by resort and marina development. Recognizing the importance of giving back, Blake collaborates with local charities to establish vocational training programs, equipping individuals with skills for employment in hospitality and tourism. Additionally, his contributions have supported global disaster relief efforts, marine wildlife preservation, and clean water initiatives in underserved communities. These charitable endeavors reflect his belief that true success is measured not only by financial achievements but also by the positive impact on people’s lives.
The impact of Blake’s leadership extends beyond The BluWater Group. His industry expertise is regularly sought after by leading publications, including The Wall Street Journal, The New York Times, and Forbes. His insights, coupled with a proven track record of generating over $6.5 billion in real estate sales and developing $800 million in resort residential condominiums, underscore his influence as a thought leader in the luxury travel and real estate sectors.
Blake’s professional accolades include the prestigious designation of Registered Resort Professional (RRP) from the American Resort Development Association, reflecting his enduring contributions to the field. A Full Member of the Urban Land Institute and the Green Building Council, he actively integrates sustainable practices into his developments, ensuring that his projects positively impact both local communities and the global environment.
A regular speaker and attendee at international conferences since 1997, Blake inspires others in the industry with his forward-thinking strategies and dedication to excellence. Today, he divides his time between the Vail Valley, Florida, and the Caribbean, overseeing transformative projects that embody his vision for a more connected, sustainable, and luxurious world of travel.
Blake Plumley’s innovative approach to expanding high-end travel through private aviation, yachting, luxury villas, and unforgettable experiences—while maintaining a mindful eye toward philanthropy and environmental sustainability—makes him an exemplary candidate for the GNEX Entrepreneur of the Year award. His ability to blend ambition with purpose, while giving back to local and global communities, sets him apart as a leader who not only drives success but also inspires lasting, meaningful change.
