For more than three decades, Resort Data Processing’s sales success in the timeshare and fractional space has been driven by the consistency, integrity, and deep industry knowledge of two people: Ross Moff and Sandra Asregadoo. Together, they are the definition of a Best Sales Team—combining 67 years of tenure at RDP (34 years for Ross, 33 years for Sandra) and an unmatched commitment to helping independent resorts thrive.

Team Overview
Ross and Sandra are not just “sales reps”—they are long-term partners and trusted advisors to their clients. They specialize in complex ownership models including timeshare, fractional, private residence clubs, and mixed-use properties. Their approach is consultative and collaborative, focused on understanding each resort’s unique owner base, operational challenges, and revenue goals, then shaping RDP’s technology around those needs rather than pushing a one-size-fits-all solution.

Longevity and Deep Expertise
Ross has been with RDP for 34 years and Sandra for 33 years, which means they have sold, implemented, and supported systems through multiple economic cycles, ownership shifts, and technology transitions. Their longevity brings three key advantages:

– Historical perspective: They understand how legacy ownership structures, older trust documents, and long-standing board politics impact technology decisions today.

– Operational literacy: They speak the language of GMs, controllers, HOAs, and management companies—translating complex requirements into clear system workflows.

– Credibility and trust: Prospects recognize that Ross and Sandra will be there long after the contract is signed.

Sales Philosophy and Process
The RDP sales team stands out because Ross and Sandra sell by listening first. Their process emphasizes:

– Discovery before demo: They insist on understanding inventory structure (weeks, points, fractions), rotation rules, rental pool rules, and owner expectations before showing software.

– Board- and owner-centric framing: They align the value of RDP around better transparency, more accurate owner accounting, and fewer disputes—key pain points for timeshare and fractional boards.

– Education over pressure: Ross and Sandra often spend extra time educating prospects on best practices they’ve seen at other resorts, even when it doesn’t immediately lead to a sale. This has positioned RDP as a respected advisor in the sector.

Impact on Clients
The result of this approach is a portfolio of long-term, satisfied clients who see RDP not just as a software vendor but as an extension of their internal team. Ross and Sandra routinely help resorts:

– Modernize from fragmented legacy systems to a unified platform that supports reservations, owner accounting, and rental operations.

– Implement cleaner owner statements and transparent revenue-sharing, reducing board conflicts and owner complaints.

– Support growth, whether it’s expanding inventory, shifting to more fractional ownership, or layering in new revenue streams like vacation rentals and ancillary services.

Many of their clients have been with RDP for decades, a testament to the relationships Ross and Sandra build from day one.

Collaboration and Teamwork
Although they each manage their own territories, Ross and Sandra collaborate closely on strategy for complex opportunities. They share what’s working, co-design demos for particularly complicated ownership structures, and jointly support high-profile accounts when needed. Their teamwork is evident in:

– Seamless handoffs between sales and implementation.

– Joint presentations to boards and ownership groups.

– Coordinated follow-up to ensure clients feel fully supported long after go-live.

Why This Team Deserves “Best Sales Team”
The Best Sales Team in timeshare and fractional real estate should be defined not only by revenue, but by longevity, client impact, and contribution to the industry. Ross and Sandra embody all three:

– 67 combined years representing RDP and the shared-ownership industry.

– Proven ability to guide complex timeshare and fractional properties through system change with minimal disruption.

– A reputation for integrity, responsiveness, and genuine care for their clients’ success.

In an industry built on long-term relationships and recurring trust, RDP’s sales team—led by Ross Moff and Sandra Asregadoo—is a standout example of what “Best Sales Team” truly means.