At ACOTUR (Asociación de Complejos Vacacionales y Turísticos A.C.), marketing is not only about visibility — it is about building trust, strengthening community, and creating meaningful connections within the vacation ownership industry.
Over the past years, ACOTUR’s marketing efforts have evolved into a strategic platform designed to unite developers, service providers, and industry leaders through communication that is human, relevant, and collaborative. With a membership base that includes more than 60 companies connected to the tourism and vacation club sector, the ACOTUR marketing team has focused on creating initiatives that bring people closer to the Association and to each other.
What makes ACOTUR’s marketing approach unique is its emphasis on proximity and authenticity. Instead of relying solely on traditional promotional strategies, the team has prioritized personalized communication, storytelling, and content that reflects the voices and experiences of its members. From curated networking events and industry panels to digital campaigns and newsletters, every initiative is designed to create value for the community.
One of the most representative examples is the Foro de las Mujeres ACOTUR, a platform created to recognize leadership, foster collaboration, and highlight the role of women within the tourism industry. Through carefully designed messaging, engaging visuals, and a strong narrative centered on purpose and inclusion, the marketing team has positioned the forum as a meaningful space for inspiration and professional growth. The initiative demonstrates how marketing can transcend promotion and become a tool for empowerment and industry evolution.
The ACOTUR marketing team also plays a key role in strengthening relationships with partners and sponsors by developing clear, collaborative communication strategies. Rather than presenting the Association as a separate entity, the team integrates members into the storytelling process, amplifying their achievements and creating a shared sense of ownership over the Association’s initiatives. This approach has helped increase participation, engagement, and trust among members.
Creativity is another cornerstone of the team’s work. Whether through innovative event concepts, dynamic panel formats, or thoughtful digital content, ACOTUR consistently seeks to present the vacation ownership industry in a fresh, modern, and accessible way. Marketing materials are developed not only to inform but to inspire — highlighting the people behind the industry and the impact they create.
Additionally, the marketing strategy emphasizes inclusivity and accessibility. Communications are designed to resonate with diverse audiences, including executives, emerging leaders, and new industry partners. By maintaining a balance between professional structure and human warmth, ACOTUR’s messaging reflects the collaborative spirit that defines the Association.
Beyond campaigns and events, the marketing team has contributed to positioning ACOTUR as a platform for dialogue and innovation within the destination. Through consistent branding, thoughtful content planning, and a strong presence across communication channels, the Association has strengthened its identity as a connector of ideas and a voice for the vacation ownership community.
In an industry often focused on transactions, ACOTUR’s marketing philosophy centers on relationships. The team believes that successful marketing is measured not only by reach, but by the sense of belonging it creates among members and partners.
For these reasons, ACOTUR proudly submits this nomination for Best Marketing Team at GNEX. The Association’s marketing efforts demonstrate that with creativity, collaboration, and purpose, marketing can become a catalyst for unity, growth, and positive transformation within the global vacation ownership industry.
