The Advantage Program continues to set the standard as one of the most valuable membership platforms globally. Backed by Holiday Systems International (HSI), the program received a transformative boost following HSI’s acquisition by Vacation Innovations (VI) in July 2020. Over the past five years, both the consumer-facing platform and its underlying technologies have undergone comprehensive modernization, ensuring a seamless and enhanced member experience. Leveraging cutting-edge business intelligence, marketing automation, and advanced algorithms, the program optimizes experiences for members and partners alike.
Recent advancements in AI technology have further elevated the platform’s capabilities. The reservation system for Advantage Program’s resort week inventory now uses AI to predict optimal booking and marketing windows, improving inventory utilization and offering members timely, personalized deals. In 2024, the exchange system underwent a complete overhaul to accommodate an increase in member deposits, driven by growing engagement. The new system combines sophisticated inventory management with exceptional customer service in a single, intuitive interface, allowing deposits for all ownership types and resorts. Future enhancements, including an AI-driven vacation planner and improved search functionality, are set to launch in 2025.
At its core, Advantage Program offers exclusive travel discounts at rates far below those of online travel agencies. With a membership base exceeding two million travelers and partnerships with major global corporations, the program delivers unmatched value. Members enjoy discounts of up to 70% on over 700,000 hotels, 175,000 luxury private residences, 50 cruise lines, 250 airlines, 50 rental car providers, and 400,000 destination activities. They also gain access to custom vacation packages, concierge services, and last-minute resort weeks starting at just $299.
What truly distinguishes Advantage Program is its access to unique resort week inventory. Unlike most travel clubs that depend on third-party exchange companies, Advantage Program and its affiliated brands operate their own exchange systems, processing thousands of deposits annually. Additionally, through Vacation Innovations’ significant holdings of timeshare weeks and points-based ownerships, members can access exclusive, high-value reservations unavailable on competing platforms. The VIP Concierge team can also fulfill bespoke member requests for accommodations not listed in the online portal, delivering an unparalleled level of service.
Customer service remains a cornerstone of the Advantage Program brand. All members have access to a VIP Concierge team that provides everything from account assistance to full vacation planning. This team excels at securing hard-to-find reservations, ensuring members enjoy stress-free and personalized travel experiences.
The program also includes a unique loyalty rewards system called Travel Cash. Members earn Travel Cash with every resort, hotel, or cruise booking, which can be redeemed dollar-for-dollar on future travel. This straightforward and highly rewarding system adds even more value to membership. Moreover, Advantage Program allows members to extend their benefits to family and friends by adding up to two Authorized Users per membership. These users can access many of the same discounts while earning Travel Cash for the principal member through qualifying bookings.
Built on the award-winning Advantage Services platform, which boasts an A+ rating from the Better Business Bureau, the program exemplifies reliability and excellence. Recent platform upgrades have made it easier than ever for members to find and book their ideal vacations at unbeatable prices. The Advantage Program stands as a unique blend of luxury, flexibility, and innovation in the travel club industry. It reflects Vacation Innovations’ commitment to delivering superior services and software that redefine the member experience and consistently outshine the competition.
