Believing that we can do well by doing good, Wyndham Destinations Asia Pacific (WDAP) has been upholding this core value by supporting charitable organisations and worthy causes since 2009.
Through its philanthropic arm, Wishes by Wyndham, the company proudly partners with charities with the goals of helping improve the lives of children and their families. One of the core values of Wyndham Destinations Asia Pacific, is the belief that it is the company’s responsibility to do what it can to improve the world around us.
Wishes by Wyndham was created because of this desire to support the communities in which the company operates. It is a registered charity in Australia and fully managed by volunteer committee members from the company, which helps keep costs down and enables Wishes by Wyndham to donate 100% of the funds raised to its partnered charities.
In 2021, Wishes by Wyndham volunteers raised AUD$29,313.83 for community causes in total.
Fundraising is orchestrated via engagement with Club Wyndham owners with 1$ on resort check out encouraged, along with invitations to participate in fundraisers and raffles throughout the year. Company associates are also engaged each quarter to support charities that help make a difference in the lives of marginalized Australians through workplace giving, fundraising events and raffles.
For the last quarter of 2021, Wishes by Wyndham successfully ran a raffle that raised over $9,500 to support Foodbank, Australia’s largest food relief organisation. These funds will allow Foodbank to provide over 19,000 meals to people in need. Foodbank has also been supporting frontline charities and school breakfast programs.
Support to Foodbank doesn’t end there as Wishes by Wyndham will continue to fundraise for the charity until the end of 2021.
In July 2021, WDAP staff, Club Wyndham resort staff, Club Wyndham owners, and resort guests collectively dressed in sleepwear for a day, holding their very own Pyjama Day. The activity raised funds in support of The Pyjama Foundation, which holds its national Pyjama Day annually every July 23rd. Resorts such as Club Wyndham Surfers Paradise even set up beds in their lobbies to help raise awareness and encourage pyjama-clad guests to take photos.
The Pyjama Foundation was founded in 2004 to give children in foster care the opportunity to change the direction of their lives with learning, life skills, and confidence. Alarmed at the statistics highlighting poor literacy and numeracy levels of children in care and how this contributes to a lifetime of disadvantage, the Pyjama Foundation was established to offer hope and a more positive outlook for children in foster care.
Through a simple program known as the Love of Learning Program, the volunteers called Pyjama Angels are matched with a child in care and spend one hour a week focusing on learning-based activities. Pyjama Angels read books aloud, play educational games, and help children with their homework. In that time, they demonstrate that this child is valued and loved.
WDAP associates, club owners, and resort guests were very generous with their fundraising and reached the target of $5,000. WDAP then matched these contributions to boost the total donation made to the Pyjama Foundation to $10,000.
The Pyjama Foundation Founder Bronwyn Sheehan said money raised through the National Pyjama Day campaign is vital in supporting the sustainability and growth of the Foundation’s Love of Learning Program.
The money raised by WDAP allowed the organisation to train another 20 committed Pyjama Angel volunteers to support 20 more children who are currently on their extensive waiting lists. Nationally, more than 48,000 children are in its care, and WDAP supports 1,300 children.
In May 2021, WDAP senior leaders slept rough to shed light on homelessness in this year’s Vinnies CEO Sleepout. The annual event, which took place on June 17 in Queensland, was held over one night on one of the longest and coldest nights of the year. For the event, hundreds of CEOs, business owners, and community and government leaders slept outdoors to support the many Australians experiencing homelessness and people at risk of homelessness.
Wishes by Wyndham may be a registered charity in Australia but its philosophy is far reaching and WDAP’s offices in the Philippines also engage in philanthropic events throughout the year. In November and December 2021, Wishes by Wyndham in the Philippines organised a feeding program for 60 malnourished children in an indigenous Aeta community in the mountains of Pampanga. The committee members cooked and distributed nutritious meals, fruits andd hot drinks.