Since inception, Lemonjuice Capital and Solutions’ mission has been to bring a fresh perspective to the timeshare industry. We combined decades of timeshare experience with real estate expertise, innovative technology, and investment capital. Our priority has always been to find ways to make the timeshare resorts that owners have come to love, work better and to help keep the owners enjoying their vacations. It was this spirit that we refined our processes and launched our Resorts ReimaginedTM Program.

When Lemonjuice initially came on the scene, its methodology for the reimagination process was a work in progress. While many of the elements were in place, the concepts and the approach had yet to be fully formed. Through the dedicated efforts of experienced staff and executive leadership, it was recognized that the reimagination process needed full integration, from soup to nuts. Now, in the last year, systematic and scientific methods have been implemented, and the results are remarkable.

Lemonjuice now executes reimagining resorts with precision and significant efficiencies. The system in which resorts are reimagined is data-driven and owner-friendly leading to better solutions for owners and resorts. Through the new and improved Lemonjuice methodology, a level of expertise unparalleled to any is now the gold standard making Lemonjuice the recognized leader for Reimagining ResortsTM. As Lemonjuice’s name recognition continues to grow, so does its business along with interest from associations and management companies wanting to become a Lemonjuice partner.

Reimagining a resort requires vision. Lemonjuice works in partnership with resort boards and owners to reinvigorate resorts identifying new pathways to reestablish sound financial footing. The foundation of the timeshare industry are the legacy resorts. These resorts were the trailblazers clearing the way for an industry that now realizes almost $11 Billion annually in direct revenues. But, because of aging owners, changes in lifestyles, shabby sales companies, and unscrupulous relief companies, many legacy resorts are challenged by large swathes of owner attrition and non-performing inventory. What Lemonjuice does in partnership with boards is determine the best pathway forward. And, Lemonjuice invests capital and fronts the costs to reimagine a resort – at no risk to the association.

For information about Lemonjuice Capital and Solutions, please visit or contact Jan at 321.587.9801 or via email at