Nestled on the foothills of Mount Wellington is Tasmania’s capital city, Hobart, a paradise that combines charming cultural heritage, sweeping mountains and beaches that are uniquely Tassie.
Hobart’s only beachside resort is Ramada Resort Seven Mile Beach – a property offering timeshare owners of Club Wyndham South Pacific a perfect home away from home set-up with its fully self-contained apartments and a host of facilities for couples and families.
The resort finished strong in 2019 with a record occupancy of 90.1% (compared to a forecast of 85%) versus the previous year’s occupancy rate of 88%. Its Cost per Occupied Room (COPR) fared exceptionally well at $3.91 under budget compared to $4.57 in previous year’s CPOR.
New Resort Experiences
The first quarter of 2020 was shaping up to be a strong year until the pandemic forced the resort’s closure for three months. During the shutdown, the team reviewed the current business model with the aim to enhance guest experiences.
The team predicted that travellers will yearn for more outdoor experiences when lockdown regulations ease so they came up with ideas to address this potential need.
In June, the start of the school holidays, the resort debuted its Seven Mile Beach Hobby Farm with two alpacas, miniature goats, and a brood of chickens that graze throughout the expansive ground.
Specially built for families with children, guests of all ages have the opportunity to meet and greet the animals during daily feeding and petting times. Animals are kept in a spacious and pretty paddocked area, while the chickens are free to range by day and retreat to a henhouse at night.
The resort team went above and beyond to bring the hobby farm experience to guests who are still unable to travel due to border restrictions. Through video calls via Zoom, the resort team conducted virtual farm tours, which allowed guests to see the fully developed farm and meet playful farm animals.
The hobby farm project attracted great media exposure for the resort and, even with state borders closed, prompted a surge in local ‘staycation’ bookings.
Fully owning outdoor experiences, Ramada Seven Mile Beach also introduced monthly planting sessions where guests can plant fruits, vegetables and herbs, and personally pick them during harvest time. The resort also has a fire pit for guests to enjoy starlit nights with countryside damper, billy tea and toasted marshmallows. The resort’s head chef makes a special appearance while guests sit by the fire to educate them on the scrumptious Tasmanian cuisine offered at the resort’s onsite restaurant.
Accommodation and Facilities
Ramada Seven Mile Beach offers fully self-contained one, two, three and four-bedroom apartments, ranging from standard and Deluxe rooms to Presidential Suites. Each apartment features reverse cycle air-conditioners and heaters, fully equipped kitchens, spacious living and dining areas, LSP television, complimentary Wi-Fi and in-house movies.
The resort also offers a host of facilities, including a heated pool, outdoor spa, detox box, games room, children’s playground, tennis court, table tennis, a gym, barbecue hire, bike hire and onsite Beaches Restaurant.
The positive team culture makes the resort a special place to experience. Their teamwork before, during and after their reopening underscores their mission to provide guests with an incomparable holiday experience in Tasmania.