Nominee: Advantage Program

This past year, Advantage Program has truly shown why it is considered the most valuable membership program in the world. Rather than simply wait for the storm to pass in the midst of a pandemic, Holiday Systems International decided to take the opportunity to make Advantage Program even stronger. Following the acquisition of HSI by Vacation Innovations in July 2020, work began to elevate the valuable membership program above and beyond its award-winning, existing format and prepare for post-pandemic surges in demand. Earlier this year, after months of refinement and significant investment into the platform, Holiday Systems International announced the rollout of refreshed branding and key product enhancements focused on improving the user experience for its flagship travel membership platform, Advantage Program.

Advantage Program provides private-client travel discounts at below-OTA rates for a membership base of more than 500,000 travelers and multiple major global corporate partners. To better serve users’ needs, HSI redesigned how members search for and book travel using the Advantage Program platform, introducing a reimagined, intuitive member portal with a modern look and feel, and a new mobile-friendly interface that makes it possible to search and book vacations on any device.

Advantage Program’s new platform features include:
• Upgraded technology for faster search results and better performance
• Improved text-based search experience for resort weeks
• Simple, one-page checkout experience for all travel types
• Streamlined rewards redemption
• Updated cruise booking platform
• Hundreds of additional hotels added to the platform

These new enhancements were designed to streamline the entire membership experience, elevating the platform’s utility for members, and making them want to travel even more.

Members also enjoy significant discounts—up to 70 percent off public pricing—on the industry’s best selection of inventory, with access to thousands of resort weeks, more than 700,000 popular hotels worldwide, 50 well-known cruise lines, 250 airline carriers, 50 rental car providers, 400,000 destination activities and tour packages, custom vacations, concierge services, and more, with virtually all benefits backed by Advantage Program’s industry-leading best price guarantee.

Advantage Program’s best price guarantee is more than just marketing. HSI believes so strongly in the value offered through membership that almost every single booking through the membership platform qualifies. If a member finds a better rate on the same travel through any publicly available source, they receive double the difference back in Travel Cash, the platform’s loyalty rewards currency, to use toward future travel.

With Advantage Program, members enjoy unique loyalty rewards with Travel Cash—the platform’s rewards currency—every time they book resort weeks, hotels, or cruises using their membership. Travel Cash is a simple, same-as-cash travel rewards program that’s easy to understand and even easier for members to redeem; $1 in Travel Cash equals $1 to be used for future travel booked through the platform.

Through Advantage Program, members can also share their discounts with friends and family, adding up to two Authorized Users per membership. Not only do these users gain access to many of the incredible discounts provided to Members, but they help earn the principal member additional Travel Cash with qualifying bookings.

HSI has a history of developing best-in-class software for the travel industry that’s a step above the competition, and this relaunch elevates the Advantage Program member experience not only with a fresh design but with substantive platform upgrades that make it easier for members to find and book the travel they are looking for, all at unbeatable prices. With the positive feedback received from this launch, HSI will be making similar updates across their portfolio while also developing new brands that fully leverage the best of HSI and parent company Vacation Innovations, using Advantage Program as a foundation to provide innovative concepts and even more value for members.