Grand Pacific Resorts
Best Strategic Partnership
For over 30 years, Grand Pacific Resorts has used its unique service culture and results-driven financial strategies to enhance Owner and Guest satisfaction across our resorts. We’ve earned an industry reputation as a successful and innovative organization with a strong dedication to excellence in vacation ownership services and resort management.
Over the years, we have successfully collaborated with various industry experts, merging their expertise with our own in order to provide Owners and Guests with the best vacation experiences possible.
Providing Owners and Guests with Even More Savings
Grand Pacific Resorts partnered with renowned international travel company arrivia to bring even greater diverse travel options and value to our timeshare Owners and Loyal Guests. arrivia provides customizable travel solutions and high-value loyalty rewards programs, and participating members gain access to robust rewards and significant savings on an array of travel benefits.
In partnership with arrivia, we launched GPX Perks in early Q1 of 2021 through our exclusive exchange network, Grand Pacific Exchange (GPX). As a propriety exchange and rental platform, GPX is complimentary to all Grand Pacific Owners and provides unique benefits like no annual fees or complicated points system.
About GPX Perks
With the introduction of GPX Perks via arrivia, Owners can now convert their week into Savings Credits in order to access the expanded travel options like rental cars, gift cards, tour packages, and more for even greater vacation experiences at better rates. The program also encourages members to take advantage of special vacation offers and rates throughout the year.
Promoting GPX Perks
Grand Pacific Resorts generated significant Owner anticipation around the new GPX Perks Program ahead of its launch by creating several webpages on GPX dedicated solely to Perks that included a promotional how-to video and FAQ section. A buck slip with a special offer was included with the annual maintenance fee reminder and an entire section in the annual Owner magazine, Time Together, was dedicated to the program with a sneak peak of Perks along with external links to learn more. We then hosted a webinar around the Perks launch in which we encouraged Owner participation by offering an instant $250 in Savings Credits simply for watching then taking a brief survey afterwards.
We also created an email campaign dedicated solely to Perks, including giving Owners the option to convert their week into Savings Credits for no fee. This initiative allows them to remain engaged and gain an additional 25% value out of their annual maintenance fee, helping not only maximize their Ownership, but also keep the HOA healthy.
Program Launch and Reception
Since its launch last year, the reception has been overwhelmingly positive. Owners have expressed enthusiasm at maximizing the diverse vacation benefits that are now available to them and have been actively claiming their Savings Credits. So far, the program has resulted in over 16,000 enrollments, over 400 vacations booked, and nearly $45,000 in utilized Savings Credits. We anticipate these metrics continuing to multiply as the program heads into its second year.
Guest Travel Rewards Program
We also launched a loyalty program named ResorTime Traveler, a no-cost initiative aimed at ResorTime bookers and Guests who have long vacationed with Grand Pacific Resorts along with leisure vacationers looking to participate in and benefit from a travel rewards program. On top of earning and redeeming credits, ResorTime Travelers get exclusive access to robust rewards and significant savings, including thousands of beach and city stays, cruise itineraries, and hotel deals.
These new product offerings are powered by arrivia. Chief Executive Officer of arrivia, Mike Nelson, said, “We are fortunate to be partnering with Grand Pacific Resorts to deliver on our vision to offer the best private-branded loyalty solutions in the marketplace. Our depth of travel options complements Grand Pacific’s already robust Owner benefits and helps them expand their footprint while driving owner engagement and loyalty.”
Grand Pacific Resorts Vice President of Marketing, Lisa Wanzenried, said, “We are proud of how teams across both companies collaborated so diligently and swiftly to bring these products to market, even in light of difficult circumstances. It was imperative to the business to find more resolve than ever in order to maximize our reach and value in an effort to stay top-of-mind during a time in which travel was hit so hard.”
This partnership with renowned industry leader arrivia is the backbone to these incredibly popular enhanced Owner benefits and Guest Rewards as consideration for Best Strategic Partnership.
About Grand Pacific Resorts
Grand Pacific Resorts creates experiences worth sharing for 80,000 owner families and tens of thousands of loyal guests every year. With 24 managed properties spanning from the pristine island of Kauai to the slopes of Park City, along with numerous top vacation destinations across Northern and Southern California, the resort management company customizes its services to preserve the unique experience each location offers. For over three decades, Owners and Guests have valued the heartfelt hospitality as they continue to vacation with Grand Pacific Resorts year after year.
A global B2B travel company that specializes in providing an array of private branded travel solutions to its partners, arrivia offers loyalty solutions in over 20 languages and 40 currencies from several global offices with in-house fulfillment. Its travel and loyalty solutions are utilized by large scale blue-chip global brands, including American Express, USAA, and Marriott Vacations Worldwide.