Club Wyndham TV is the online travel channel of Club Wyndham South Pacific, a vacation club with close to 60,000 owners and club resorts in Australia, New Zealand, Fiji, Bali, Hawaii, Thailand, Japan and Europe.
With two videos created per week, Club Wyndham TV is produced by the Brand Communications team at Wyndham Destinations Asia Pacific. Through the delivery of regular, quality video content, the channel promotes the club, its resorts, destinations, regional activities and attractions. It serves as a great source of inspiration for owners, potential owners and promotes the Club Wyndham brand.
The channel has been available to Club Wyndham South Pacific owners via their owner website since 2020. On this exclusive channel, in addition to travel inspiration, owners can find a host of videos to assist them with maximizing their ownership, such as ownership tutorials, resort showcases and more.
During 2021, Club Wyndham TV was made available via in-room entertainment at club resorts and via each resort’s app /online compendium.
This year, Club Wyndham TV was also launched on YouTube, opening up the channel to the general public.
• A ‘Top 10 Must Do’ series
• A ‘Drive to’ series with road trip itineraries around the South Pacific
• An ‘Indigenous Experiences’ series
• A ‘Live Your Bucket List’ series
• A ‘Natural Wonders’ series
• A ‘Most Romantic’ series – with date ideas at club locations
• ‘Kid’s Love’ series – showcasing family friendly activities
• ‘Top 5 Instagrammable locations’ – for club destinations
• Mocktails to Cocktails vacation recipe ideas, which can be made in club apartments
• Gourmet Guides
• Recipes from resort chefs
• Destination mini documentaries
• And much more
The channel offers its subscribers and viewers new content every week to help them plan trips and enjoy their holidays to the fullest. It features natural wonders to explore, unmissable destination activities, family-friendly activities, bucket list adventures, romantic date ideas, local secrets and more, plus most videos highlight Club Wyndham South Pacific resorts.
This initiative first began during the height of the COVID-19 pandemic in 2020. With lockdowns and border restrictions limiting travel, the Brand Communications team developed the channel to provide club owners with home entertainment to assist them during the pandemic. At first, the videos delivered were designed for the lengthy lockdowns experienced in Australia and New Zealand, with content including healthy recipe ideas, at home gentle yoga classes, along with videos on mindfulness and well-being from expert contributors. Then, when lockdowns began to lift, the content shifted to domestic travel ideas, road trips and so forth.
The extraordinary thing about Club Wyndham TV is that it is made with no budget. Aside from a small initial spend to engage yoga teachers and mindfulness experts during the first COVID-19 lockdowns, today Club Wyndham TV is produced entirely in-house. Footage is either filmed by the in-house brand team, or sourced through partnerships, which have been negotiated with tourism bodies. Some footage is also sourced through existing company image licensing agreements.
Resort managers and resort teams also regularly contribute to the channel by sending in pieces to camera and footage they have shot themselves. The Brand Communications team has worked closely with the resort managers to provide them with tips and hints for filming.
Moving into 2022, Club Wyndham TV programming is centered on helping owners access those regions, which are beginning to open up, such as Australia, New Zealand, Fiji and Thailand.
For YouTube, the team behind Club Wyndham TV is, at this stage, using a purely organic approach to increase viewership and subscribers without paid boosting. The team have also started collaborating with online influencers to help promote the destinations and resorts. The channel now has 465 subscribers since its launch and close to 11,000 views.
Club Wyndham TV is promoted and regularly featured on social media, and via communications sent to club owners. Resort booking confirmations also link through to videos specific to the destination where owners are travelling.
The channel has also become a successful lead generation tool. Since August this year, over 130 viewers have reached out asking for more information on joining the club, which is testament to the success of the project.
An engaging and polished online entertainment channel, Club Wyndham TV is a proving to be a successful and engaging platform to promote Club Wyndham South Pacific’s unique brand identity and exciting offerings.